Stage left, enter - The Voile Strap. This unsung champion has been around for over 30 years, can you believe that!? 

Originally from the ski and snowboard world, but now the bike packing and touring world has finally jumped on their genius practicality. Remember those times when a bungee cord would snap or daisy chained zip ties couldn't quite reach around and hold that 4 pack of cider 5 miles from camp?

Those were the dark days before Voile Straps became for the people. Those free thinking pioneers who first brought that little piece of Orange Gold with them on a ride and used it with such joy, deserve a shout out!

Those innovators sat around a campfire, beverage in hand, discussing what sweet moves they could perform with this cosmic wonder strap. This essential knowledge was then slowly passed on to others, via the impromtu chat at bus shelters waiting for rain to subside or over a welcomed coffee at a cafe stop covered in mud. The Voile became the legend.

Fast forward to now, us reminiscing of trips when nothing but a V.S. would solve the problem at hand. Fancy that massive loaf of bread for breakfast? Strap it to ya seat pack and let's roll! 

Voile seamlessly fit into the bicycle world and it's a head scratcher why they hadn't done before? Don't fear, with the new Rack Strap, Nano Strap and wonderful custom straps also happily popping up from time to time, it's covered. Bicycle tourists, bike packing warriors, audax heroes and hungry hikers a like, will all forever need and want these most crucial bits of kit. The humble Voile Strap we salute you!