From SimWorks -
A seat post that you need to choose out of strength, precision, style, shape and etc in order to fit your bike completely might be the only component that shows rider’s selection and taste. NITTO SimWorks “Beatnik Post” passes so many strict examinations and designed by NITTO and SimWorks all together. You can see engraved red cupid heart and white SimWorks logo.
*We intendedly use an old manual engraving machine to put SimWorks logo on our products. Sometimes it appears the mark is crooked and pressed shallowly, but they are not inferior production. We all know that we are very used to having items with logos which are laser-engraved precisely in these days, however, we would like you to enjoy the taste of craftsmanship through each product we create.
It is because I am Beat, that is, I believe in beatitude and that God so loved the world that He gave His only begotten son to it ... Who knows, but that the universe is not one vast sea of compassion actually, the veritable holy honey, beneath all this show of personality and cruelty?
Jack Kerouac - The man. The myth. The Legend.